The Brand Build

Is unclear branding, and not knowing what to post or who you're talking to, stopping you from showing up online?

If you’re finding yourself stuck, second-guessing every post, or running out of content ideas after day five, you’re not alone. The truth is, the biggest block to showing up confidently isn’t a lack of content, it’s not knowing your own brand and not being clear on your message.

Having worked with many clients, we’ve seen it time and time again. When your mission is unclear, your tone is inconsistent, and your visuals feel off, it’s easy to freeze or avoid posting altogether.

Before we hit ‘POST’, we start with the foundations. We begin by reviewing your current online presence. We analyse your platforms, identify the gaps, and help you understand what’s working, and what’s not. From there, we create a plan to get clear on your core message and how to communicate it with impact. We help you define your brand identity, your message, tone, colours, values, and visual direction, so everything feels aligned, intentional.

The Brand Build is all about setting you up for success — giving you the tools, strategy, and clarity to move forward with confidence when we begin posting together.

  • Profile Audit

    We review your profile to ensure it’s fully optimised. This includes assessing key elements like branding, content strategy, and performance. After the audit, we go over the findings on a call, and you’ll receive a 40+ page audit summary document with detailed insights and recommendations.

    This audit provides a clear snapshot of your current Instagram performance, along with a focused action plan for growth. It also gives us as a strong foundation if you decide to work with us on a monthly basis. The audit gives us the clarity we need to help you build and grow with purpose.

  • Content Strategy

    We create a clear content strategy tailored to your business, whether you’re promoting products, a service, or a business opportunity.

    By analysing your target audience and their customer journey, we identify who you should be speaking to, what you should be saying, and how to say it, so you can attract the right people with the right message.

    You’ll receive a detailed breakdown of your content pillars, complete with subtopics, best strategies and practices for growth and engagement, plus a daily action plan to help you show up consistently and confidently on social media.

  • Visual Identity

    We create a custom visual identity that brings your brand to life, so you can show up online with confidence and consistency. Think cohesive, engaging visuals across Instagram and Facebook that actually feel like you.

    Our branding journey begins with a simple questionnaire to get to the heart of your style, goals, and vibe. From there, we’ll create three bespoke mood boards for you to choose from. Once you’ve picked your direction, we design your complete branding suite, including colours, fonts, and Canva templates, so you’re set up to show up with ease.

  • Profile Optimisation

    We give your instagram profile a makeover so it not only looks better, but works harder for you. The goal? To create a profile that feels like you, communicates your message, and speaks directly to the people you want to attract.

    This makeover includes a full bio rewrite that reflects your voice and value, a feed clean up, anything off-brand or outdated, and a set of custom highlights that create instant visual impact.

    We’ll also create a tailored enquiry form to help turn scrollers into leads, making it easy for your dream audience to connect, reach out, or work with you.

  • Strategy Call

    Your reset button when you're feeling stuck, unclear, or out of flow.

    This isn’t just about strategy, it’s about real talk, support, and guidance to help you feel confident showing up online again. We’ll work together to get clear on what to post, how to stay consistent, and how to build an online presence that feels true to you.

    Think of it as a reset session to help you refocus, simplify, and take action, with someone in your corner who gets it. Whether you're unsure of your direction, struggling with visibility, or just need a dose of accountability, this call is here to move you forward.